This study conducted in conjunction with Nielsen Entertainment Research showed Home Theater growth as being up to 33% of U.S. households at the end of 2004.

Interesting stat, I wonder what that’ll be like at the end of this year. The growth rate seems to be increasing exponentially.

Supporting the conclusions of the Nielsen Entertainment study, separate published reports by the Consumer Electronics Association estimate that by the end of 2004, 33% of U.S. households owned a home theater system, up from 21% at the end of 1999. Adding to the ownership levels, in an online survey of 2000 adults ages 18 to 65 across the U.S., Nielsen Entertainment determined that a full 75% of current home theater households have true 5.1-channel or greater surround sound installed, indicating the importance of sound to the home entertainment experience.

Source

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