Toshiba Ups HD-DVD Ante

Filed Under: Home Theater News, Media - Movies - Games

hd dvd

Toshiba just made an interesting move with the HD-DVD format. They seem to have a healthy fear of losing the format war, as they have now opened up the manufacturing of HD-DVD drives to Chinese manufacturers.

This effectively drives the costs of manufacturing the units, and speeds the units to market. Toshiba is giving up some revenue by not handling this themselves.

This is an interesting move indeed. Toshiba wants to get a head start and get the momentum rolling before Sony has time to catch up.

I think I’ll pull up a ringside seat…

In the high-stakes battle with Sony over whose format will power the next generation of DVD players, Toshiba has adopted a potentially perilous strategy: encouraging low-cost Chinese competitors to crank out machines using its standard, known as HD DVD.

Toshiba’s push on HD DVD
Via HDBeat

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