LCD TV Prices Falling Faster Than PDP and RPTV Prices

Filed Under: Home Theater News, Plasma and LCD Displays

While Plasma and Rear Projection sale prices remained generally stable, LCD prices have been falling in October, especially the larger sized models.

LCD TV models are now being advertised at the same price points as PDP TV models in the 42-inch segment, and both technologies have narrowed the price gap with RPTV models of similar size, according to PMA (Pacific Media Assoc) Vice President Rosemary Abowd. The aggressive pricing in all three segments may make it difficult for retailers to cut prices further as we lead up to Black Friday and head into the holiday buying season, Abowd said.

“The biggest advertised price movements in October were for larger LCD TVs. In the 40-to 42-inch category, advertised prices continued to challenge 42-inch HD (high definition) PDP technology. An Olevia-branded 42-inch model appeared at J&R for US$2,299, and Best Buy offered a 40-inch JVC LCD TV for US$2,999, down US$500 from September.

Prices for Sharp LCD TVs declined across-the-board, with its 26-inch model offered at US$1,199 (Circuit City, CompUSA); 32-inch model falling several hundred dollars to around US$1,500 at several retailers; and 37-inch model priced at US$1,999 (6th Avenue Electronics), which is US$800 lower than the September advertised prices.

In the 26- and 27-inch LCD segment, models from Maxent (US$688 at 6th Avenue Electronics), ViewSonic (US$750 at CompUSA), Westinghouse (US$800 at Best Buy & The Great Indoors) and Syntax (US$800 at CompUSA) mirrored September’s prices and remained several hundred dollars below similar-sized top-brand models.”

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