Just in time for the holiday shopping rush that begins this Friday, Vizio have announced price drops on their popular LCD and Plasma HDTV sets.

The price drops are as follows:

* L37HDTV Broadens Big-screen LCD Market with $1,499 Everyday Price

* VIZIO 50″ Plasma Hits Magic $2,499 Price Point

* Most Popular 32″ LCD Gets $100 Price Drop to $899

Full Press Release